Del i serien Classroom Companion: Business

Introduction to Digital Economics

Foundations, Business Models and Case Studies

Inbunden, Engelska, 2021

AvHarald Øverby,Jan Arild Audestad

639 kr

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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

Produktinformation

Utgivningsdatum2021-08-13
Mått155 x 235 x 29 mm
Vikt720 g
FormatInbunden
SpråkEngelska
SerieClassroom Companion: Business
Antal sidor353
Upplaga2
FörlagSpringer Nature Switzerland AG
ISBN9783030782368
OriginaltitelDigital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Innovation

Tillhör följande kategorier

Organisationsteori inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT
Affärsförhandlingar inom Ekonomi och Ledarskap

Harald Øverby is a Professor at the Norwegian University of Science and Technology (NTNU). He has degrees in Computer Science, Economics, and Information and Communication Technology. Prof. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking. Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.

The Digital Economy.- Information and Communication Technologies.- Convergence of Technologies and Services.- Digital Economy Ecosystem.- Digital Market Evolution.- Digital Goods and Services.- Production Models.- Value Creation Models and Competitive Strategy.- Network Effects.- Multisided Platforms.- Path Dependence.- Lock-in and Switching Costs.- Digital Monopolies and Oligopolies.- Mergers and Acquisitions.- Standards.- The Long Tail.- Digital Markets.- Digital Market Modeling.- Digital Business Models.- Big Data Economics.- Net Neutrality.- Digital Regulation.