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Theo van Leeuwen - Introducing Social Semiotics, Häftad

Häftad, Engelska, 2027

Introducing Social Semiotics

Theoretical Principles and Multimodal Applications

Av Theo van Leeuwen

839 kr

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Beskrivning
Introducing Social Semiotics: Theoretical Principles and Multimodal Applications explores multimodal communication and its role in contemporary society, combining theoretical insights with detailed methods for analyzing the content, design, and style of multimodal texts and communicative events. Social semiotics is widely recognized as one of the main theoretical and methodological approaches to the study of multimodal communication, with applications in fields including education, design, organization, and marketing studies. This new edition, written by one of the founders of social semiotics and multimodality studies, is a comprehensive and updated revision of the acclaimed first edition and the only current book-length study of the field.The text emphasizes resources for integrating different modes of communication—such as rhythm and composition—and gives special attention to recent semiotic technologies including computer games, social media, and AI. Drawing on a wide range of historical and contemporary examples, the book examines both obvious modes of communication such as language, image, and music, and less obvious ones such as advertising jingles, children's toys, dress, and interior decoration—all of which carry cultural value and significance.The new edition includes a wealth of examples from different periods and parts of the world, along with exercises, an annotated list of recommended readings, and a glossary of key terms. Accessibly written and multidisciplinary in its approach, the book is an essential reading for students and researchers in communication, linguistics, media studies, design studies, and the arts.
Produktinformation
  • Utgivningsdatum: 2027-03-10
  • Mått: 156 x 234 x undefined mm
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 372
  • Upplaga: 2
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9781032541600
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Mer information

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales. His many influential publications include the following Routledge publications: The Language of Colour, Reading Images (with Gunther Kress, 2020), Organizational Semiotics (with Louise Ravelli, Markus Höllerer and Dennis Jancsary, 2024), Multimodality and Identity and Multimodality and Time (2025).

Recensioner i media

“Theo van Leeuwen’s Introducing Social Semiotics remains the definitive introduction to the field, offering a lucid and authoritative account of its foundational principles. Richly updated with contemporary multimodal examples, including analysis of GenAI discourse, and complemented by provocative end-of-chapter questions, it is an indispensable guide for students, educators, and researchers alike."-Fei Victor Lim, National Institute of Education, Nanyang Technological University, Singapore“In the second edition of Introducing Social Semiotics, Theo van Leeuwen develops ideas and tools from the first edition and successfully shows how social semiotics continues to be an innovative and productive approach to analyzing meaning-making. Not only does he provide new theoretical insights and definitions, but he also introduces a range of analytical tools that will be useful to both students and researchers. As always, van Leeuwen’s accessible writing style makes the book a pleasure to read”-Anders Björkvall, professor of Swedish, Örebro University, Sweden"Introducing Social Semiotics remains the essential guide to understanding how we make meaning and communicate. Clear, engaging, and rich in examples (from advertisements to wedding dresses, from interactions with AI to office spaces), it gives us the tools to analyse meaning-making and society alike. Expanded and revised, this much-needed second edition will make a foundational read for anybody interested in the forms and meanings of social life."-Elisabetta Adami, University of Leeds

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