The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic communication. Scholars and strategic communicators alike will be impressed with Farewell's research and proposed solutions to enhance strategic communication. Persuasion and Power is a must-read for those with an interest in strategic communication. NECTFL REVIEW Resnick and Hammond have not only revamped the content but also added depth and quality to an already highly used and effective text... A thoroughly absorbing work from two longtime scholars in the field, this text will serve many teachers and students well as they pursue the vagaries of Spanish language history. Hispania The strong organization of the volume allows it to be comprehensive, yet accessible -- Pamela Shuggi NECTFL Review, Number 72