Introducción a los negocios

William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of "Cengage Learning's Business," a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a "Principles of Marketing" text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. Robert J. Hughes received his Ph.D. from the University of North Texas, with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to "Foundations of Business," he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world." Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a co-author of several textbooks, including "Foundations of Business." He has served as a content consultant for the popular national television series, "The Business File: An Introduction to Business," and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

• PARTE 1. El entorno del negocio.1. Exploración del mundo de los negocios y la economía.2. Ser ético y socialmente responsable.3. Exploración de los negocios internacionales.PARTE 2. Propiedad de empresas y emprendimiento.4. Elección de la forma de propiedad de un negocio.5. Pequeñas empresas, emprendimiento y franquicias.PARTE 3. Administración y organización.6. Comprensión del proceso de administración.7. Creación de una organización flexible.8. Producción de bienes y servicios de calidad.PARTE 4. Recursos humanos.9. Captación y retención de los mejores empleados.10. Motivación y satisfacción de empleados y equipos.PARTE 5. Marketing.11. Construcción de relaciones con los clientes a través de un marketing efectivo.12. Creación y fijación de precios de productos que satisfagan a los clientes.13. Distribución y promoción de productos.PARTE 6. Información, contabilidad y finanzas.14. Exploración de las redes sociales y de los negocios en línea.15. Uso de la administración y de la información contable.16. Dominio de la administración financiera.Apéndice A: Comprensión de las finanzas personales y de las inversiones.Apéndice B: Carreras en los negocios.Apéndice C: Fortalecimiento de las relaciones sindicato-empresa. Apéndice D: Administración de riesgos y seguros.Apéndice E: Legislación, regulación y sistema fiscal empresarial.Hoja de respuestas.Glosario.Índice onomástico.Índice analítico.