Interpreting Audiences

Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.

• Approaching AudiencesIdeology, Subjectivity and DecodingTaste, Context and Ethnographic PracticeMedia, Technology and Domestic LifeOn Cultural Consumption

`Moores has provided a sophisticated yet accessible introduction to the analyses of media reception which have some independence from the strategies of the industry′ - Screen`A timely literature review which will interest students and researchers within media and cultural studies. It is encouraging that, unlike many other cultural theorists, Moores does believe that the ideological power, textual production and audience interpretations of media texts should remain on the agenda, not to be neglected entirely in favour of power dynamics in the domestic setting, preferences of genre or gendered frictions over "who controls the remote control"′ - Sociology`This is an extremely helpful overview of research in the last 15 years into mass media audiences...The concluding chapter looks at cultural consumption more generally and assesses the work of Pierre Bourdieu. This is a short text but it brings together a range of diverse studies and issues which are of wider interest than in media studies alone′ - Network`It is to be welcomed for its excellent review of the now considerable body of research within cultural studies, feminist and ethnographic perspectives. It is clear, precise and eminently usable as an undergraduate or postgraduate text′ - Irish Communications Review