Internet Strategies

A Corporate Guide to Exploiting the Internet

Inbunden, Engelska, 1998

719 kr

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The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

Produktinformation

Utgivningsdatum1998-06-19
Mått140 x 216 x 22 mm
Vikt561 g
FormatInbunden
SpråkEngelska
Antal sidor310
Upplaga1998
FörlagPalgrave Macmillan
ISBN9780333698518

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och Ledarskap
E-handel inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Digital livsstil och datorspel inom Data och IT

Introduction What is the Internet? The Business Drivers of the Internet Who is Out There Using the Internet? The Impact of the Internet on Business Processes The Impact on the Marketing Process The Impact on the Sales Channel and Customer Support The Capability to Create Strategic Change HR and Organisational Issues Internet Implementation Strategies The 'Internet Ready' Company Time Dependent Factors Critical Issues that Need Considering The Essential Ingredients for Success What has Subsequently Happened Checklist Appendix