Internet Management for Nonprofits

TED HART, ACFRE, is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (tedhart.com), an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline. STEVE MACLAUGHLIN has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients. JAMES M. GREENFIELD has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure. PHILIP H. GEIER JR., is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting/advisory services in marketing, communications and venture capital.

• Introduction: A Primer for Board Members and Nonprofit Executives ixTed HartAbout the Editors xviiPart I Effective Management and Leadership Tools 1Chapter 1 The ROI of Social Media 3Beth KanterChapter 2 Path to Managing Your Organization Using Online Tools 25Michael Sola and Tim KoboskoChapter 3 E-governance is Good Governance 45Dottie Schindlinger and Leanne BergeyChapter 4 Social Collaboration and Productivity 63Russell M. Artzt, John Murcott, and Mark FascianoChapter 5 Insight Tools for Surviving and Thriving 83Roger M. Craver and Ryann MillerChapter 6 Demystifying Online Metrics 103Steve MacLaughlinPart II Managing Fundraising and Building Communities Online 129Chapter 7 Managing Fundraising and Building Communities Online 131Adrienne D. CappsChapter 8 The Nonprofit Leader’s Volunteer Recruitment and Retention Strategies 159Walter P. Pidgeon Jr.Appendix 8A Highlights of America’s Philanthropic and Volunteering Heritage 177Appendix 8B Creative Marketing Example 179Chapter 9 How Successful are Your Social Media Efforts? 181Danielle Brigida and Jonathon D. ColmanChapter 10 Social “Trysumers” 203Marcelo Iniarra Iraegui and Alfredo BottiChapter 11 Social Networks 223Philip KingChapter 12 Prospect Modeling, Prospect Research 241Lawrence C. HenzeChapter 13 No Borders 269Andrew Mosawi and Anita YuenPart III Making Technology Work for Your Organization 289Chapter 14 Effective Web Design 291Allan PresselChapter 15 Multichannel Fundraising 315Michael Johnston and Matthew BarrAppendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345Catherine N. PagliaroChapter 17 Mobile Technology 367Ben RigbyCase Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385Frédéric FournierNotes 399AFP Code of Ethical Principles and Standards 407A Donor Bill of Rights 408Index 409

"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)