Internationalizing Firms

International Strategy, Trends and Challenges

Häftad, Engelska, 2018

AvAdriana Calvelli,Chiara Cannavale

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This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets.

Produktinformation

Utgivningsdatum2018-12-22
Mått148 x 210 x 14 mm
Vikt316 g
FormatHäftad
SpråkEngelska
Antal sidor232
FörlagSpringer Nature Switzerland AG
ISBN9783030062521

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och ledarskap
Entreprenörskap inom Ekonomi och ledarskap

Adriana Calvelli is Professor of International Management at the Parthenope University of Naples, Italy, where she conducts innovative research on internationalization and SMEs. Adriana has written many books and published papers in journals on international strategy, entrepreneurship, and cross-cultural management. Chiara Cannavale is Professor of Cross-cultural Management and International Management at the Parthenope University of Naples, Italy. President of the International Association of Cross-cultural Competence and Management (IACCM), Chiara has published several works on international strategies towards transition, cultural competences, and the impact of culture on international management, innovation and entrepreneurship.