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International Satellite Broadcasting in South Asia

Political, Economic and Cultural Implications

Häftad, Engelska, 1998

AvSrinivas R. Melkote

1 239 kr

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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Produktinformation

  • Utgivningsdatum1998-08-20
  • Mått136 x 217 x 25 mm
  • Vikt440 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor342
  • FörlagUniversity Press of America
  • ISBN9780761812029

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