Antonella Zucchella, Full Professor, Department of Economics and Management, University of Pavia, Italy, Birgit Hagen, Associate Professor of International Entrepreneurship and Marketing, Department of Economics and Management, University of Pavia, Italy and Vorarlberg University of Applied Sciences, Austria and Manuel G. Serapio, Associate Professor, Business School, and Faculty Director, IIB-CIBER, University of Colorado Denver, US