International Entrepreneurship

Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Claudine Kearney, SAGE Publications, 2014), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Government (with Amr Al-Dabbagh, Edward Elgar, 2013), International Entrepreneurship: Starting, Developing and Managing a Global Venture, Third Edition (SAGE, 2016), Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011), Entrepreneurial Finance: A Global Perspective(with Gary Gibbons and Carlos Silva SAGE,2015), and Advanced Introduction to Entrepreneurship (Edward Elgar, 2015). The author of more than 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, China, Saudi Arabia, and the UAE.

• Chapter 1: Importance of International EntrepreneurshipProfile: RidingOChapter ObjectivesIntroductionInternational Versus Domestic EntrepreneurshipMotivations to Go GlobalTraits of an International EntrepreneurThe Importance of Global BusinessSummaryChapter 2: Globalization and the International EnvironmentProfile: Virgin Australia AirlinesChapter ObjectivesIntroductionStrategic Effects of Going GlobalStrategic IssuesImportant ConsiderationsSummaryChapter 3: Cultures and International EntrepreneurshipProfile: Miyako Hotels & ResortsChapter ObjectivesIntroductionNature of CultureSeven Cultural DeterminantsSummaryChapter 4: The Global Monetary SystemProfile: MTNChapter ObjectivesIntroductionForeign ExchangeAspects of the Foreign Exchange MarketNature of the Foreign Exchange MarketForeign Exchange Rate FluctuationsThe Global Capital MarketBalance of PaymentsRole of the International Monetary Fund and World BankTrade FinancingSummaryChapter 5: Selecting International Business OpportunitiesProfile: YPlanChapter ObjectivesIntroductionForeign Market Selection ModelDeveloping Foreign Market IndicatorsPrimary Versus Secondary Foreign Market DataSources of Country Market DataCompetitive PositioningInternational Competitive InformationSummaryChapter 6: Developing the Global Business PlanProfile: AentropicoChapter ObjectivesIntroductionOpportunity Assessment PlanPurpose of a Global Business PlanSummaryChapter 7: International Legal ConcernsProfile: SpotifyChapter ObjectivesIntroductionPolitical ActivityPolitical RiskLegal Considerations and RegulationsIntellectual Property and Organizational FormPatentsTrademarksCopyrightTrade SecretsLicensingContractsBusiness Ethics in a Global SettingSummaryChapter 8: Alternative Entry StrategiesProfile: vente-priveeChapter ObjectivesIntroductionFormulating the Global StrategyTiming of Market EntryScale of EntryForeign Market Entry ModesEntrepreneurial PartneringSummaryChapter 9: Global Marketing and R&DProfile: Nando’sChapter ObjectivesIntroductionTechnological EnvironmentProduct Policy and Total QualityInternational Research and DevelopmentDeveloping the Global Marketing MixSummaryChapter 10: Global Human Resource ManagementProfile: HaierChapter ObjectivesIntroductionMotivation Across CulturesSources and Types of Human CapitalSelection CriteriaThe Global MindsetSelection ProceduresVirtual TeamsCompensation PoliciesThe Hiring ProcessSummaryChapter 11: Implementing and Managing a Global Entrepreneurial StrategyProfile: GlobantChapter ObjectivesIntroductionGlobal Strategic PlanningGlobal Organizational StructureOverall Organizational StructureOrganizational Structure and Degree of CentralizationControlling the Global VentureManaging ChaosSummary

"International Entrepreneurship combines the most relevant international business topics together into an entrepreneurship textbook. The textbook is a key resource to my global entrepreneurship course."