Jason J. Turner is Head of Department in Postgraduate Business at Taylor’s University, Malaysia. For over 16 years he has published, edited and reviewed international journals and written for practitioner publications in the area of enterprise education, preparing learners for the employment market through experiential learning and enterprise activities.Gary Mulholland is Associate Director Innovation and Enterprise at Dundee Business School, UK. His research interests include teaching roles in enterprise education, leading and managing innovation, UK leadership models and the influence of American management literature, and the implications of social relationships (Guan Xi) on leadership in Chinese SMEs.

• Table of contents; Chapter One – European approaches to enterprise education; Chapter Two – U.S. approaches to entrepreneurship education; Chapter Three - Reflections and evaluation of Chinese enterprise education: The role of institutions from the perspective of learners’; Chapter Four – Entrepreneurship education effectiveness: What we can learn from education and organisation studies; Chapter Five - In Search of Relevance: The Value of Work Based Learning; Chapter Six - Work Placements and Sandwich Programmes: The Case of MacEwan University’s Supply Chain Co-op Program; Chapter Seven - Digital Transformation at The New York Times: The Usefulness of the Live Case Intervention Method; Chapter Eight - International short-term study programmes: An institutional roadmap to sustainable student engagement; Chapter Nine – Learning-Apprenticeship Methodologies: Virtuous Relation Between International Entrepreneurial Teaching and Entrepreneurial Attributes; Chapter Ten - University Knowledge Exchange and Enterprise Education as a regional economic driver in the U.K.; Chapter Eleven – The changing nature of the graduate employment market: The fourth industrial revolution; Chapter Twelve - Leaving the Comfort Zone: Building an International Dimension in Higher Education

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