Jan Van den Bulck, PhD, is Professor of Media Psychology at the University of Michigan, where he is also Director of the Quantitative Methods in the Social Sciences program. He is former Education Department Chair and Associate Dean of Research, Faculty of Social Sciences, at University of Leuven, Belgium. Professor Van den Bulck is a pioneer in researching media and sleep; his research interests also include the unintended effects of media use on perceptions, attitudes, and behavior, particularly how and what people learn about the real world from their exposure to fiction.