This collection takes a long, hard look at international schooling and how such branding has been stretched, compromised, challenged and changed over the last forty years while appetites for its services have flourished. Authors with a variety of perspectives and stakes look both backwards and forwards, reflecting on how this sector has become a victim of its own success, its idealism prey to the market logics currently at play across all educational sectors. The book reveals a maturing field of enquiry asking more difficult and searching questions, in particular around the politics of language, curricular enactment and the place of international curricula such as the IB in globalising times. Teachers and school leaders in this sector will find this a valuable tool to help reflect on what the changes underway might mean for their practice and mission.