International Case Studies in Visitor Attractions

Gürhan Aktaş is Professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management, and tourism marketing.Carissa Baker is an Assistant Professor in Tourism, Events and Attractions at the University of Central Florida's Rosen College of Hospitality Management, USA. Her primary scholarship focuses on narratives in the theme park space, drawing on her BA and MA in Literature. Her interdisciplinary scholarship includes the areas of culture, guest experience, and emerging markets.Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida, and is a member of UCF’s National Center for Integrated Coastal Research. His research focuses on destination sustainability and resilience, travel accessibility, and the impacts of tourism on resident communities.

• 1.Developing tourism routes in urban areas: Darağaç Cultural District, Izmir.2.Visitor attractions in emerging markets: World’s largest film city in India.3.Johnnie Walker Princes Street, Edinburgh.4.Bringing the message across: Storytelling for meaningful and transformative leisure experiences.5.Diversifying attraction offers in winter destinations.6.Selling SNØ to snowbirds.7.Using social media as a tool for visitor education: A case study of the U.S. National Parks.8.Cappadocia: Navigating integrated marketing in a fragmented media landscape.9.Attracting international visitors: The case of Hopi Hari, Brazil.10.Promoting heritage railways for alternative markets.11.Projecting visitor capacity of a naval ship museum.12.Orange alert: Multiple perspectives and conflicting interests during a volcanic emergency.13.Nature, visitors and conflict: Finding harmony in the Beehive National Park.14.Fort Fright: Haunted overlay at Colonial Michilimackinac.15.Crawling through the sewers: Narrative immersion during Halloween.16.A look at hybrid virtual reality and roller coaster experiences.17.Up-close koala experiences as a catalyst for visitor conservation action: The case of Lone Pine Koala Sanctuary.18.“Telling a fresh story”: A business event at the Addo Elephant National Park.19.Where will the people go?.20.Small stature, big appeal: The ethical dilemma of little people theme parks.21.Magic and resilience in an enchanted forest.