Hoppa till sidans huvudinnehåll

International Business

A Critical Approach

Häftad, Engelska, 2026

AvFlorian Becker-Ritterspach,Christoph Dörrenbächer,Lutz Preuss

599 kr

Kommande


Offering a forward-looking and critical approach to International Business, this textbook demonstrates how multinational enterprises (MNEs) shape and are shaped by a rapidly changing global environment. Bringing together established theories, emerging critical perspectives, and interdisciplinary insights, the book equips students to understand contemporary MNEs' strategies, the roles and interests of key actors, and the geographic and firm-level structures of international business activity. Through rich real-world examples, integrative case studies, themed boxes, and review questions, the book bridges theory and practice, fostering deeper engagement and reflective learning. Students are encouraged not only to analyse international business phenomena, but also to consider their ethical, social, environmental, and political consequences. Instructors have access to adaptable teaching resources, including lecture slides, discussion guides, and sample answers. Written for advanced undergraduate and graduate students, International Business: A Critical Approach prepares future managers, researchers, and policymakers to understand, interrogate, and responsibly shape global business.

Produktinformation

  • Utgivningsdatum2026-11-30
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor400
  • FörlagCambridge University Press
  • ISBN9781009011914
Hoppa över listan

Mer från samma författare

Hoppa över listan

Du kanske också är intresserad av

International Business

Florian Becker-Ritterspach, Christoph Dörrenbächer, Lutz Preuss

Inbunden

1 759 kr