International Business Strategy and Cross-Cultural Management

An Applied Approach

Häftad, Engelska, 2022

AvNicole F. Richter,Jesper Strandskov,Sven Hauff,Vasyl Taras

739 kr

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This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.Key Features:A strong connection of theoretical foundations with illustrative case studiesIntegration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chainsComprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapterAn integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsetsA supplementary website that provides multiple materials for furthering readers’ knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slidesInternational Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

Produktinformation

Utgivningsdatum2022-03-04
Mått169 x 244 x undefined mm
Vikt616 g
FormatHäftad
SpråkEngelska
Antal sidor352
FörlagEdward Elgar Publishing Ltd
ISBN9781839108648

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Nicole Franziska Richter, Associate Professor of International Business, Jesper Strandskov, Professor Emeritus of International Business, Department of Business and Management, University of Southern Denmark, Denmark, Sven Hauff, Professor of Human Resource Management, Department of Humanities and Social Sciences, Helmut Schmidt University, Hamburg, Germany and Vasyl Taras, Professor of International Business and Department Chair, Bryan School of Business and Economics, University of North Carolina at Greensboro, US

Contents: Preface 1. Analyzing international markets 2. Selecting international markets 3. Analyzing and selecting modes to enter, operate in and exit international markets 4. Entering markets with a partner 5. Developing strategy and strategic positioning in international markets 6. Designing global value chains 7. Designing the MNE organization 8. Navigating intercultural interactions 9. Leading and motivating people in an international environment 10. Building an effective international workforce Index

‘International Business Strategy and Cross-cultural Management: An Applied Approach is not just another standard IB textbook. The book excels in several ways. First, it fulfils the title’s promise of an applied approach by translating IB and cultural theory into many exciting real life company cases and a constructed but realistic case, “Magic Juice”, which reappears in each chapter covering its key topics. The successful application of theory makes the book appealing to students as well as managers facing the challenges of international business, not least the question of how to navigate intercultural interactions. Here, the authors bring two interesting concepts to the table: “the culture map” and “cultural intelligence”. Often, textbooks focus on either IB strategy or cross-cultural management. However, the two topics are closely related and this book offers a happy marriage of the two. I give the book my warmest recommendations.’