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The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
- Format: Inbunden
- ISBN: 9780333734421
- Språk: Engelska
- Antal sidor: 348
- Utgivningsdatum: 1999-07-01
- Förlag: Palgrave Macmillan