'This book is an important contribution to the international business literature because Kwon examines the institutional changes and reforms in Korea in a comparative way by discussing the issues before and after the 1997 East Asian financial crisis. The business world is going through a major transition. Global changes are happening on all business fronts from information technology to management processes. In this book, the author has used his rich professional background to present the evolution of international business in Korea. . . this book has much to offer to scholars, including undergraduate and postgraduate students, and those seeking to understand the Korean way of international business in considering market entry into South Korea.'