International Business Economics

A European Perspective

Häftad, Engelska, 2006

Av Judith Piggott, Mark Cook, UK) Piggott, Judith (Oxford Brookes University, Wolverhampton) Cook, Mark (University of Wolverhampton

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This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Produktinformation

Utgivningsdatum2006-05-19
Mått156 x 234 x 28 mm
Vikt585 g
FormatHäftad
SpråkEngelska
Antal sidor416
FörlagBloomsbury Publishing PLC
ISBN9781403942197

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JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry. MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.

IntroductionThe Changing Nature of International BusinessInternational TradeThe Protection of TradeEconomic IntegrationForeign Exchange MarketsMultinational Corporations or MNCsForeign Direct InvestmentInternational and European Capital MarketsLabour MarketsIndustry Policy and Competition PolicyEU Policy and Its impact on Business II Regional, Transport and Environmental PolicySmall Business and EU PolicyConclusion.