Aidan O'Connor is Professor of Strategy and International Business at ESCEM School of Business and Management, France. he has extensive experience in banking and has taught academic finance and business in several European countries, including, France, germany, Ireland, Italy, Switzerand and the United Kingdom. He is Visiting Professor of Strategy and International Business at the Universität Osnabrück, Germany. He is also Visiting Professor at Aix-Marseille Graduate School of Managment, Université Aix- Marseille, France.