'With a firm focus on the negotiation of relationships in context, Helen Spencer-Oatey and Daniel Kadar provide an immensely useful discussion of theory, methodology, and applications in intercultural research on politeness. Their analyses draw on their extensive research experience and are illuminated by data from a wide range of sources, making this an engaging text which researchers, practitioners and students will find stimulating.' Janet Holmes, Emeritus Professor of Linguistics, Victoria University of Wellington