Hoppa till sidans huvudinnehåll

Del i serien XEdition Accenture

Interactive Broadband Media

A Guide for a Successful Take-Off

Häftad, Engelska, 2012

AvNikolaus Mohr,Gerhard P. Thomas

719 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be. During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.

Produktinformation

  • Utgivningsdatum2012-06-14
  • Mått170 x 244 x 12 mm
  • Vikt355 g
  • FormatHäftad
  • SpråkEngelska
  • SerieXEdition Accenture
  • Antal sidor183
  • Upplaga2
  • FörlagSpringer Fachmedien Wiesbaden
  • ISBN9783322868695
Hoppa över listan

Mer från samma författare

Hoppa över listan

Du kanske också är intresserad av

Elsa Swärd, Cornelia Swärd - Rovdrift, Pocket
  • Nyhet
Del 1

Rovdrift

Elsa Swärd, Cornelia Swärd

Pocket, 2026

79 kr129 kr