Del 0 - European Intellectual Property Institutes Network series

Intellectual Property, Unfair Competition and Publicity

Convergences and Development

Inbunden, Engelska, 2014

AvNari Lee,Guido Westkamp,Annette Kur,Ansgar Ohly

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Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of 'substitute' IP rights.The editors have carefully structured the book to ensure that there is a thorough analysis of how commercial values arising at the margins of classic IP rights are regulated. As new regimes of regulations emerge, the question of how existing IP regimes inform and influence the judicial and legislative creation of 'substitute' intellectual property rights is explored. By doing this, the contributors interrogate the very boundaries that constitute what IP rights traditionally protect and cover. Should all investments in anything intangible and 'intellectual' - such as product shapes, personality, data and organization of an event - be protected as property? Should there be qualitative differences among the types of investments and achievements? These are just some of the interesting questions addressed in this important new book.Academics, policymakers, lawyers and many others concerned with IP rights, will benefit from the extensive and thoughtful discussion presented in this work.Contributors: T. Aplin, S. Ericsson, J. Griffiths, A. Kur, N. Lee, S. Maniatis, A. Ohly, A. Quaedvlieg, G. Rinkerman, K. Schmitt, Y. Tamura, N. van der Laan, G. Westkamp

Produktinformation

Utgivningsdatum2014-04-25
Mått156 x 234 x undefined mm
FormatInbunden
SpråkEngelska
SerieEuropean Intellectual Property Institutes Network series
FörlagEdward Elgar Publishing Ltd
ISBN9780857932617

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Edited by Nari Lee, Professor of Intellectual Property Law, Hanken School of Economics, Helsinki, Finland, Guido Westkamp, Professor Dr. jur., Chair in Intellectual Property and Comparative Law, Queen Mary Intellectual Property Research Institute, Centre for Commercial Law Studies, Queen Mary, University of London, UK, Annette Kur, Professor, Max Planck Institute for Innovation and Competition (retired), Munich and Ansgar Ohly, Professor of Private Law, Intellectual Property and Competition Law, Ludwig Maximilian University, Munich, Germany

Contents:Introduction: Intellectual Property, Unfairness and Speech – Convergences and Developments Annette Kur, Nari Lee, Ansgar Ohly and Guido WestkampPART I: CONDUCT AND UNFAIRNESS: MAPPING METHODOGICAL BOUNDARIES1. What to Protect, and How? Unfair Competition, Intellectual Property, or Protection Sui GenerisAnnette Kur2. Interfaces between Trade Mark Protection and Unfair Competition Law – Confusion About Confusion and Misconceptions about Misappropriation? Ansgar Ohly3. Personality Rights, Unfair Competition and Extended Causes of ActionGuido WestkampPART II: CONVERGENCES I: PERSONA, PUBLICITY AND MARKET CONTROL RIGHTS IN COMPARISON4. Personality Endorsement and Character Merchandising: A Sparkle of Unfair Competition in English LawSpyros Maniatis5. Rights of Publicity in the United States From Edison to Elvis to Paris (and Every 15 Minutes in Between) Gary Rinkerman6. Celebrities, Advertisement and Commercial Exploitation ‘Publicity Rights’ in German LawKerstin SchmittPART III: CONVERGENCES II: INVESTMENT IN COMPETITION7. Ambush Marketing: Examining the Development of an Event Organizer Right of AssociationSeth Ericsson8. Commercialising Privacy and Privatising the Commercial: The Difficulties Arising from the Protection of Privacy via Breach of ConfidenceTanya Aplin9. Protection of the First Mover Advantage – Regulation Against Imitation of the Product Configuration in JapanYoshiyuki Tamura10. The Use of Trade Marks in Keyword Advertising: Developments in CJEU and National JurisprudenceNicole van der LaanPART IV: INVESTMENT PROTECTION AND THE PUBLIC INTEREST: COMPETITION AND (COMMERCIAL) SPEECH11. The United Kingdom’s Public Interest ‘Defence’ and European Union Copyright LawJonathan Griffiths12. Public Domain at the Interface of Trade Mark and Unfair Competition Law – The Case of Referential Use of Trade MarksNari Lee13. Image Rights in Civil Law Systems: Four Questions and Three SystemsAntoon QuaedvliegIndex