Intellectual Property Strategy

Farnaz Massoumian, Senior Patent Attorney, Vodafone Group, UK

• ContentsForeword Preface 1 Introduction to IP strategy PART I IP LICENSING2 ARM 3 Nokia 4 IBM 5 Siemens PART II PROTECTING PRODUCTS AND SERVICES WITH IP6 Mitsubishi heavy industries 7 Norsk Hydro 8 Vodafone 9 Ocado 10 Multinational defense and security company11 HP PART III PHARMACEUTICALS12 IP in biotech and pharma PART IV SMES, STARTUPS AND RESEARCH CENTRES13 Introduction to Part IV 14 Skeleton Technologies 15 ORCA Computing 16 Teranode Group 17 Non-profit research centres PART V A WORD ON OPEN SOURCE SOFTWARE18 OSS: Managing risks and benefits PART VI WORKING WITH OUTSIDE COUNSEL19 Partnering with purpose PART VII IP NEEDS PSYCHOLOGY20 The soft skills of IP strategy PART VIII IP CLAUSES IN CONTRACTS21 From boilerplates to bespoke: IP in contracts Appendix

‘This book stands out for its clear, real-world case studies across large corporations, SMEs and research organisations. It guides the reader through practical IP strategies as they are actually used, offering rare insight into how companies create value, manage risk and turn innovation into impact. Highly recommended read!’