Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Business, and Finance

Nyhet

Inbunden, Engelska, 2026

Av Shubham Kakran, Rupinder Katoch, Ashish Kumar

2 739 kr

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The emergence of ChatGPT (a publicly available tool developed by Open AI), along with its underlying technology, generative pretrained transformer (GPT), is leading to a significant expansion of generative AI and is unleashing the possibilities for unimaginable transformations across different business domains. This new volume looks at how AI, and ChatGPT in particular, is revolutionizing the business of business, finance, economics, and marketing, exploring its transformative impact and considering its hands-on practical implications.The chapters look at the broad implications in the different domains and provide illustrations and hands-on practice examples that help to evaluate the merits and demerits of ChatGPT, its inherent constraints, its distinctive traits, and its potential utility for researchers and scholars.In finance, the book offers empirical insight into how an investor can employ ChatGPT and make money with AI and ChatGPT-themed equity investments. The authors also look at AI-enabled detection fraud tools that are revolutionizing security and resource protection of financial institutions, contributing to their integrity and overall financial stability. The book also shows how ChatGPT can provide enhanced information analysis for business startup valuation and profitability.In the economic realm, ChatGPT can offer real-time insights into economic trends, such as forecasting crude oil prices, etc. The volume also looks at the ethical and legal concerns of ChatGPT in marketing communication, how ChatGPT can augment consumer behavior analysis, the use of chatbots and virtual assistants, and more. The book also explores public sentiment of Chat-GPT on platforms such as Twitter, how ChatGPT is changing management education, and more.In business practices, the volume looks at AI integration for firms seeking to remain competitive in the ever-changing corporate world. It explores the applications of AI in human resources and how it is automating and augmenting workplace practices by streamlining many business aspects, including recruitment processes and employee engagement, to name two areas. Also considered is ChatGPT role in shaping AI policies and the regulatory landscape that underscores the importance of ethical and responsible use.The applications and value of ChatGPT in marketing is also looked at, such as the ethical and legal concerns of Chat-GPT in marketing communication, using Chat-GPT to analyze customer behavior, using chatbots and virtual assistants for customer service and support services, and more.Highlighting the excellent performance and summary analysis capabilities of ChatGPT, this book presents a compelling synthesis of theoretical perspectives and empirical evidence along with actual examples of successful integration of ChatGPT in marketing, economics, business, and finance.

Produktinformation

Utgivningsdatum2026-04-21
Mått156 x 234 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor498
FörlagApple Academic Press Inc.
ISBN9781779640482

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Shubham Kakran, PhD, is currently an Assistant Professor at the Doon Business School, DBS Global University, Dehradun, India. He was formerly a teaching assistant at the Mittal School of Business of Lovely Professional University, Punjab, India. He has published numerous articles in top tier journals, including Applied Energy, Journal of Economic Asymmetry, Research in International Business and Finance, The Journal of Corporate Accounting and Finance, Cogent Economic and Finance, International Journal of Hydrogen Energy, etc. He has also presented research articles at international conferences, including PAN-IIM, India; IIM Shillong, India; and IIM Jammu, India. He is a peer reviewer for Global Business Review, Resource Policy, Journal of Knowledge Economy, and Helion Journal. He has received four copyrights from the Government of India to date and has published several book chapters as well. Dr. Kakran has an interest in artificial intelligence, energy policy, the stock market, and commodity markets. Dr. Kakran holds the degrees of BCom and MCom (Finance), MCom (Marketing), among others.Rupinder Katoch, PhD, is a distinguished academic with extensive experience in commerce, accounting, and finance. She is an Assistant Professor at Auro University, Hazira, Surat, Gujarat, India. She was formerly a Professor at Lovely Professional University, India. Dr. Katoch has an impressive academic background with degrees in Commerce (BCom, MCom), Finance (MBA), and Company Secretaryship (ICSI), alongside qualifications such as NET in Commerce and Management. She has guided numerous PhD and MPhil students and has contributed extensively to research, with numerous articles published in journals indexed by SCOPUS/WOS and UGC-approved journals. His research interests include stock market volatility, investor behavior, and public sector governance. She has received accolades for her academic contributions, including several best paper awards. Her work also includes developing ICT-mediated teaching content and innovative courses, reflecting her commitment to enhancing educational practices. She also remained a member of the ICSI research task force for planning and designing the publication ""Procedural Aspects of Company Law"" and developed a three-volume manual on Indian Company Law 2013.Ashish Kumar is currently an Assistant Professor at IIMT University, Meerut, Uttar Pradesh, India. He completed BCom and MCom degrees at Chaudhary Charan Singh University, Meerut, India. He is currently pursuing a PhD at SRM University, Sonipat, India. He has published numerous articles in top-tier journals, including Applied Energy, Research in International Business and Finance, The Journal of Corporate Accounting, and Finance, International Journal of Hydrogen Energy. He has presented research articles at international conferences, including IIM Shillong, India, and IIM Jammu, India. His current area of research is corporate social responsibility (CSR), energy policy, social accounting, and sustainability. He has also published several book chapters.

Preface Part 1: GENERAL 1. Exploring Public Sentiment on Chat-GPT Via Twitter: A Qualitative Approach 2. Revolutionizing Management Education: Empowering Effective Learning and Decision Making with Chat-GPT 3. Unlocking Hotel Guest Feedback: Analyzing Hotel Guest Sentiment Using Chat-GPT Part 2: FINANCE 4. Connectedness and Portfolio Hedging Strategies Among AI and Chat-GPT-Related Equities 5. AI-Driven Fraud Detection and Risk Mitigation in Financial Institutions 6. Unlocking the Potential: Leveraging Chat-GPT for Enhanced Startup Valuation and Profitability Part 3: ECONOMICS 7. Chat-GPT Unleashed: Real-Time Insights into Economic Trends by Navigating Opportunities and Challenges 8. Charting the Influence of Chat-GPT in Research Transformation: A Copula-Based Evaluation with Multi-Collinearity Analysis of Macro Variables Across Africa 9. Forecasting West Texas Intermediate Crude Oil Prices with Chat-GPT and ARIMA: A Synergistic Approach 10. Assessing Tax Compliance in Agrarian Sector in Malawi: A Chat-GPT-Enhanced Methodological Approach Part 4: BUSINESS 11. Revolutionizing Human Resource Management: The Impact and Integration of Chat-GPT in HR Practices 12. The Role of Chat-GPT in Shaping AI Policy Framework 13. Bridging the Gap: Role of Chat-GPT in Excel Analysis Simplification 14. Let Have a Chat! A Conversation with Chat-GPT: Chatbots and Generative AI Part 5: MARKETING 15. Unveiling the Dilemmas: Exploring Ethical and Legal Concerns of Chat-GPT in Marketing Communication 16. Consumer Behavior Analysis with Chat-GPT: Unveiling Hidden Patterns and Trends 17. Business in the AI Era: Leveraging Chat-GPT for Marketing, Economics, and Finance 17. Chatbots and Virtual Assistants: Revolutionizing Customer Service and Support Index