Integrated Science to Achieve Sustainable Development Goals

Beatriz Casais has a Ph.D. in Business and Management Studies from the University of Porto and a MSc. in Marketing, a bachelor’s degree in communication sciences and a Post-Graduation in Health Communication. She is currently an Associate Professor at the University of Minho in the fields of Marketing and Strategy, a senior researcher at iBMS – Center for Research in Business, Markets & Society - and board member of the European Social Marketing Association (ESMA). Her research focuses on social marketing and public health, digital marketing, tourism and territorial marketing. She was social marketing manager at the Portuguese Ministry of Health, HIV/AIDS National Prevention Program. Beatriz Casais was vice-Dean of the School of Economics and Management of the University of Minho between 2020 and 2023, and head of the executive education unit – UMinhoExec.

• Chapter 1. Harnessing the Social Economy for Poverty Reduction: A Quadruple Helix Perspective.- Chapter 2. Social Marketing for Welfare and Quality of Life.- Chapter 3. Leveraging Choice Architecture in Social Marketing to Promote Good Health.- Chapter 4. Education for All as a Challenge in a Fragmented World. - Chapter 5. Ha, Made You Look! Rethinking Gender Representation in Marketing.- Chapter 6. Closing the Water-use Circular Loop in Households Through the Lens of Behavioral Economics.- Chapter 7. Human Capital at the Crossroads of Sustainability: Integrating Key Trends in HRM with the Sustainable Development Goals.- Chapter 8. Decent work and Sustainable Economic Growth – a European Perspective.- Chapter 9. Developing Sustainable Business Models for the Fashion Industry: A Comprehensive Value Perspective.- Chapter 10. The Longevity Revolution: Challenges and Opportunities for an Inclusive Ageing Society.- Chapter 11. The Integration of Vulnerable Populations for an Inclusive Development: Study of Disability and Gender in Spain.- Chapter 12. 10 Gaps of Smart and Sustainable Cities.- Chapter 13. Towards Responsible Consumption.- Chapter 14. Climate Change, Conservation of Ecosystems and Human Rights.- Chapter 15. Cities Environmental Assessment: Reflexions for Advancing theSustainable Development Goals Agenda.- Chapter 16. (Un)Practicing Peace through Geopolitics.- Chapter 17. Collaborative Networks: A Tool for Social Development.