Integrated Marketing Communications 1
bokomslag Integrated Marketing Communications
Samhälle & debatt

Integrated Marketing Communications

Edwina Luck • Nigel Barker • Ann-Marie Sassenberg • Bill Chitty • Terence Shimp

Pocket

1339:-

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  • 2020
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You'll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective.
  • Författare: Edwina Luck, Nigel Barker, Ann-Marie Sassenberg, Bill Chitty, Terence Shimp
  • Format: Pocket/Paperback
  • ISBN: 9780170443005
  • Språk: Engelska
  • Utgivningsdatum: 2020-12-01
  • Förlag: Cengage Learning EMEA

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