Integrated Marketing Communications in Risk and Crisis Contexts

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

• CONTENTSChapter 1 – Situating Culture and Integrated Marketing in Risk and Crisis CommunicationChapter 2 – The Cultural Imperative in Risk and Crisis Communication Best PracticesChapter 3 – Building the Cultural Model of Risk and Crisis CommunicationChapter 4 – The IDEA Model of Instructional Risk and Crisis CommunicationChapter 5 – The Culture Neutral Approach Chapter 6 – The Culturally Sensitive ApproachChapter 7 – The Culture Centered ApproachChapter 8 – Implications of Emphasizing Culture in Risk and Crisis CommunicationChapter 9 – The Need for an Ethical FrameworkChapter 10 – Future Directions for Situating Culture in Risk and Crisis Communication

By emphasizing the cultural approach, this book brings an essential perspective into the field of risk and crisis communication. In today’s globalized and multicultural societies, understanding cultural differences is critical to the design of effective risk and crisis messages. Littlefield, Sellnow & Sellnow present a general understanding of how culture is an important prerequisite for successful communication, but also deliver in-depth analyses of contemporary crises, which show why messages are more or less effective with different culturally diverse groups. This is an inspiring work and a must-read for both communication practitioners and scholars.