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Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
- Format: Inbunden
- ISBN: 9781137379306
- Språk: Engelska
- Antal sidor: 263
- Utgivningsdatum: 2014-12-04
- Förlag: Palgrave Macmillan