Innovative Methodologies in Enterprise Research

Edited by Damian Hine, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK

• Contents:1. IntroductionDamian Hine and David Carson2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some AlternativesAudrey Gilmore and David Carson 3. ‘If a Picture Paint a Thousand Words’ – Reaching Beyond the Traditional for Alternative InsightsAndrew McAuley4. Qualitative Methodologies for Enterprise ResearchAudrey Gilmore and David Carson5. Quantitative Methodological ConsiderationsRobert G. Schwartz, Nancy J. Birch and Richard D. Teach6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis Nicole Coviello and Hugh Munro7. Convergent Interviewing: A Starting Methodology for Enterprise Research ProgramsSally Rao and Chad Perry8. Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and EnterpriseLars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine9. Action Research for Enterprise ResearchChad Perry and Sally Rao10. Case Research About EnterprisesRobyn Stokes and Chad Perry11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology IndustryDamian Hine12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEsAsko Miettinen and Damian Hine13. Marketing Research for Isolated SMEsMary F. Hazeldine and Morgan P. Miles14. Understanding Small Business Enterprise Networking: A Qualitative Case ApproachSteve Rocks, David Carson and Audrey Gilmore 15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus GroupsDavid A. Kirby16. A Re-visit to the Contextual Stepwise Approach for Small Firm ResearchWai-sum Siu17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: PertexHelge Helmersson and Jan Mattsson18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research – Description and Evaluation on the Basis of an Australian-German Research ProjectSusanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro PerspectiveRachel Parker20. Conclusion: Maintaining the Innovative MomentumDamian Hine and David CarsonIndex