Innovative Lean Machine

• Utgivningsdatum: 2014-09-26
• Mått: 178 x 254 x 17 mm
• Vikt: 640 g
• Format: Inbunden
• Språk: Engelska
• Antal sidor: 264
• Förlag: Apple Academic Press Inc.
• ISBN: 9781482245271

• Projektledning

Anthony Sgroi, Jr., is a broadly experienced innovative thinker with a rare combination and proven track record in the disciplines related to customer fulfillment. Mr. Sgroi is highly experienced in the fields of engineering, manufacturing, and law, with a strong understanding of marketing and business strategy. He has considerable experience in defining value-added customer offerings utilizing the principles of Lean product development.Mr. Sgroi has worked for many well-known companies in the areas of product development. He has developed a multitude of products that are currently on the market today. Mr. Sgroi began his career in the areas of product design and procurement. After successfully launching several products, he decided to broaden his skill set by studying business, where he acquired a strong interest in marketing and strategy. This understanding allowed him to make strong contributions across the various disciplines of business. Understanding the level of importance and to differentiate himself further, Mr. Sgroi successfully passed the patent bar, where he is admitted to practice before the US Patent and Trademark Office regarding patent matters. He is the holder of numerous patents, with several pending in the areas of compressed butane lighters, hydrogen generating devices for fuel cells, and various inventions related to cleaning tools.Mr. Sgroi has several forms of hands-on experience and multiple degrees from the University of New Haven in West Haven, Connecticut. His degrees are in physics and mechanical engineering, and he graduated magna cum laude. He also holds a master’s degree in business administration. He is the author of The Innovative Lean Enterprise.

Tony Sgroi's new book is well organized, well written, and well worth reading. It's the only book I know that documents everything you need to do to build a successful company: brand, people, and strategy. —Al Ries, Legendary Branding Strategist, Bestselling Author, and Originator of the Concept of PositioningTony Sgroi presents the key drivers for a winning company. By following his creative frameworks for building a recognized brand, developing a strong market strategy, and selecting great people to drive innovation, consumers will beat a path to your door.—Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityThe Innovative Lean Machine describes an insightful and very practical approach to developing the front-end market / branding strategy for your firm. The most difficult challenge in optimizing the new product development process is gaining a deep and empathic understanding of your market and your customer. This highly readable book provides unique and valuable tools to accomplish this goal. An excellent addition to your Lean enterprise bookshelf.—Ron Mascitelli, PMP, Author of Mastering Lean Product DevelopmentTony Sgroi's new book hits it out of the park. His path to branding, marketing, and strategy is methodical and on target. Tony strikes at core necessities required in building a successful company. This is the 'how-to' branding and strategy manual!—Rick Constantine, Vice President of Marketing & Global Business Unit Leader, Acme United Corporation

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