Innovations of China’s Mainstream Media Convergence

Inbunden, Engelska, 2022

AvPeng Duan

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This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China.

Produktinformation

Utgivningsdatum2022-03-12
Mått155 x 235 x 15 mm
Vikt418 g
FormatInbunden
SpråkEngelska
Antal sidor156
FörlagSpringer Verlag, Singapore
ISBN9789811691454
Originaltitel《中国主流媒体融合创新研究》

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Medievetenskap inom Samhälle och politik

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of the Chinese leading scholars with a broad experience on journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.

Chapter 1 Innovative Development of Mainstream Media against the Background of Media Convergence.- Chapter 2 Convergence Course and Experience of Mainstream Foreign Media.- Chapter 3 Exploring the Issues and Causes of Convergence and Innovation of Mainstream Chinese Media.- Chapter 4 Status Quo of Convergence and Innovation of Mainstream Chinese Media.- Chapter 5 Suggestions and Strategies for Promoting Convergence and Innovation of Mainstream Media.- Conclusion.