Innovations in Architecture, Design, Business, Society, Language and Literature

V. Selvam is a senior academic and administrator currently serving as Professor (Higher Academic Grade) and Dean of the School of Social Sciences and Languages (SSL) at Vellore Institute of Technology, Vellore. He plays a key leadership role in guiding interdisciplinary education and research across areas such as commerce, social sciences, languages, and humanities. Dr. Selvam is recognized for his administrative experience and commitment to fostering interdisciplinary learning environments, encouraging research, and promoting academic initiatives that address contemporary societal and global challenges.Sharmila Jagadisan is a Professor at the School of Architecture, Vellore Institute of Technology, with over 18 years of teaching and research experience in architecture, urban design, and planning. She holds a PhD in Planning from the University of Auckland, an MCP from IIT Kharagpur, a B.Arch.from the University of Madras, and an MBA in Logistics and Supply Chain. Her academic interests include community planning, human settlements, urban and rural planning, housing, and sustainable urban design. She has received multiple faculty research awards and international grants, and has published extensively in Scopus-indexed journals, books, and book chapters, while mentoring numerous student-led research projects. Dr. Sharmila Jagadisan has served in key academic leadership roles, coordinated research, dissertations, internships, and accreditation activities, and has presented papers at international conferences across Europe and Asia. She is a Registered Architect (COA, India), a Fellow of the Indian Institute of Architects, and a member of the World Society for Ekistics, actively contributing to global discourse on sustainable cities and built environments.N.L. Balasudarsun is an experienced management educator with over 20 years of international teaching and six years in industry roles. Currently, he is Academic Director and Senior Lecturer at Academies Australasia College, Singapore, and has held leadership positions at TMC Academy, Singapore, and PSG Institute of Management, India. Holding a PhD in Management from Bharathiar University, his expertise includes marketing management, consumer behavior, and strategic management. He has authored 45 research papers, 10 book chapters, and the book Fundamentals of Digital Marketing. Fluent in English, Tamil, and Telugu, he excels in activity-based learning methodologies.Rameshkumar Subramanian, Professor of Financial Administration at the Central University of Punjab, Bathinda, has over 17 years of teaching experience and expertise in banking, finance, and financial literacy. Holding a PhD from Madurai Kamaraj University, he has published 15 Scopus-indexed papers, six book chapters, and two edited books. His research focuses on financial literacy and digital banking, with projects funded by ICSSR. A recipient of the NEFE Travel Scholarship (2025) and Bharat Jyothi Award (2015), he has presented at 37 conferences and serves as a reviewer for reputed journals.

• Section 1: Society in Transition: Technology, Equity and Sustainability 1. Invisible Gaze on Children: Addressing the Lacunas in EdTech Surveillance’s Legal Framework in India 2. Inclusive Innovation for an Ageing India: Role of Virtual Reality and Augmented Reality in Fulfilling SDG 3, 9 and 11 3. Diabetes Treatment and Mental Illness: A Call for an Integrated Health Care System for Women in Chipata Eastern Province, Zambia 4. Skill Training Programs and Entrepreneurship Development: Challenges and Opportunities for Empowerment of Rural Youth 5. Rewriting Narratives: Intervention Study on Media Portrayal and Prejudice about Transgender People 6. Empowering Young Women’s Mental Health: A Pilot Study on Psychological Correlates of Anxiety in the Context of Body Shape Concerns 7. Mindfulness in Counselling: Enhancing Student Mental Health in the Digital Age Through Innovative Technologies 8. Spiritual Bypassing: A Scoping Review of Literature 9. Board Characteristics and Financial Performance: An Empirical Investigation of Listed Companies in India 10. Popularization of Carnatic Music: An Analysis of Agam Music Band 11. Empowering Young Girls in Sports: The Influence of Cricket Celebrities on Young Girls' Gender Equality and Well-Being 12. Ancestral Presence and Community Memory: Cultural Identity Among the Thiyya of North Kerala 13. Teaching in the Digital Era: Understanding Secondary Teachers' Perceptions on Quality Education and 21st-Century Digital Literacy Skills 14. Analysing Caregiver Emotions in Psychological and Non-Psychological Settings 15. Incel-ebration of Misogyny: How Digital Echo Chambers Breed Bad Boys With Misogynistic Manliness — Meta Analysis 16. Building Climate Resilience Through Smart Agriculture: A Comparative Analysis of India and Brazil 17. Responsible Tourism: A Tool for Addressing Climate Change 18. Enhancing Student Leadership and Problem-Solving for Holistic Well-Being in Higher Education 19. Exploring the Impact of Study Habits and Achievement Motivation on Stress Among College Students 20. Unravelling Jealousy in Digital Era: The Impact of Commitment Uncertainty on Attachment and Digital Jealousy 21. Awareness and Readiness of Pre-Service Special Educators for Integrating Artificial Intelligence in Inclusive Education 22. Examining the Effectiveness of Art Therapy in Enhancing the General Health of Working Women Aged 25–45 Years 23. Mohiniyattam Dance: Women’s Entrepreneurship for Economic Empowerment in Kerala 24. Capability Deprivation and Social Exclusion of Transgender People in India: A Sociological Appraisal 25. The Cornerstones of Marriage: Marital Commitment, Religiosity, and Marital Stability 26. A Cross-Cultural Comparative Study on Acceptance of LGBTQ+ Community in India and Belgium 27. Changing the Flow: Menstrual Cups and the Reimagining of Period Care in Bengaluru, India 28. Examining the Impact of Eco-Anxiety on Emotional Resilience Among Young Adults Aged 18–25 Years 29. The Influence of Hairstyle on Self-Esteem and Social Appearance Anxiety Among Young Female Adults 30. From Personalization to Manipulation: A Systematic Review of Ethical Issues of AI and Its Impact on Young Users Through Social Media 31. Governance and Indigenous Rights Practices in India and Peru: A Comparative Overview 32. Designed to Exclude: Does the Built Environment Reinforce Ableism Against Locomotor Disabled Persons? 33. Exclusion of Migrant Workers from India’s Labour Market: Social Security Challenges and Policy Gaps 34. Participatory Structures for Strengthening Deliberative Democracy: A PRISMA-Guided Review 35. Indigenous Identity and Socioeconomic Development in Kadmat Island: The Interplay of Ethnoliminality and Islandness 36. Embodied Expressions: Exploring How Nonbinary Individuals Communicate Gender Identity on Facebook 37. Psychological Skills and Their Relationship with Entrepreneurial Intention Among Rural College Students 38. Gender Difference in Trust, Vulnerability, and Emotional Attachment in Human-AI Interactions 39. Sacred Support Systems: A Youth-Centered Study of Spiritual Coping 40. Analyzing Sustainable Development Goal 4: Reading Ability in Basic Education in Chile & Argentina 41. Innovations in Health Care: Socio-Economic and Cultural Approaches for the Intellectually Disabled Communities 42. Effectiveness of Integrated Mindfulness Meditation on Adolescents’ Cognitive Well-Being – A Quasi-Experimental Study in a Culturally Diverse School Setting in Northeast India 43. The Psychology of Credit Card Use: Exploring Irrational Borrowing Behavior Among Young Adults in Kerala 44. A Voice to the Voiceless: Vellore Sepoy Mutiny of 1806 45. Wages to Well-Being: Financial Inclusion and Empowerment of Women Domestic Workers in the Digital Economy 46. The Digital Mindfulness Framework: A Strength-Based Approach to Enhancing Digital Well-Being 47. AI in Indian Healthcare: Promise, Pitfalls, and the Path Forward 48. A Study on Academic Resilience Towards Intersectionality Among Professional Adolescent Students 49. A Multidimensional Perspective on Physical, Emotional, Digital and Mental Health 50. Impacts of Mobile Clinics in the Promotion of Rural Health 51. Three-Wheeled Trialectics: Autorickshaws as Sites of Intercultural Negotiation in Bengaluru 52. Traditional Medicine in Neurodevelopmental Care: A Systematic Analysis of Ayurvedic Treatment for Autism in Indian and Global Literature 53. Moner Manush: Indigenous Expression to the Universal Cultural Archive 54. Fermenting Decolonialism Through Food: Foodways of Females in Colonial Malabar 55. Surveillance Pedagogy: The Mental Health Toll of AI Proctoring and Algorithmic Gaze in Education 56. Mediating Role of Learned Helplessness in Relationship Between Parental Status, Work Experience and Financial Abuse 57. Empowering the Visually Challenged: The Societal Role of Perceived Social Support in Shaping Self-Efficacy 58. Parental Marital Conflict and Fear of Intimacy Among Young Adults 59. Coming of Age and the Algorithmic Sage: Generative AI and Adolescent Interpersonal Identity 60. Digital Divide and the Right to Equality: Re-Examining Public Service Delivery in the Digital Era 61. Disability on Screen: Shifting Narratives in Bollywood Cinema (1930s–2020s) 62. Indian National Health Protection Scheme and COVID-19: Response and Lessons Learnt 63. Annamacharya and His Music: A Tool of Social Change 64. Corporate Social Responsibility and Social Development: Role of Human Resource Department in Organizations 65. AI Driven Digital Health Risk on General Population Among Developed and Developing Countries – Evidence Based Synthesis 66. Nurturing Resilience: Gender-Inclusive Focus on Psycho-Social and Spiritual Rehabilitation of Children in Conflict with Law 67. Doing Fieldwork at Anglo-Indian Homes: A Reflective Note 68. Resilience as Survival: A Comprehensive Literature on Rural Single Mothers 69. Digital Platforms and Workforce Transformation: Understanding India’s Gig Economy 70. A Study on the Constitution, Nature of Employment, and Health Impact of Women Tea Estate Workers in the Nilgiris District, Tamil Nadu 71. The Instrumental Ensemble of Kathakali: Uniqueness in Function and Expression 72. Pubertal Transition and Its Implications for Adolescent Health Interventions in India Section 2: Media, Communication and Emerging Technologies 73. Queering the Form: Destabilising Structures/Ideologies in Queer Experimental Cinema 74. Parental Technoference and Emotional Disengagement: Exploring Parent–Child Interactions in the Digital Age 75. Stereotypes to Authenticity: Depictions of Differently Abled Humans in Malayalam Movies 76. Digital Transformation & Film Watching Habits Among Gen Z Students in Coimbatore 77. Role of Tamil Cinema in Promoting SDG 5 on Gender Equality 78. Learning by Doing: A Comprehensive Analysis of Educational Outcomes from Manual Drawings and Craft Activity 79. Rituals of Oppression: Feminist Readings of Film Kottukkaali (2024) 80. Integration of Artificial Intelligence in Enhancing Teaching Practices 81. Dancing History: Reconstructing Myth Through Bharatanatyam in Cultural Narratives 82. Exploring How Colour Evokes the Emotional Spectrum in Abstract Art 83. Indian Transcinematic Auteurism in the Digital Age: VFX-Driven Storytelling in Minnal Murali Versus Hollywood Franchise Cinema 84. A Semiotic and Cinematic Analysis of Huli Vesha Folklore in Kannada Cinema 85. A Study of Humor and Female Agency in the Film Samsaram Adhu Minsaram (1986) 86. Scroll, Like, Vote in the Digital Bubble: The Role of Digital Echo Chambers in Political News Engagement among Gen Z 87. Integration of AI Tools in Media Andragogy: A Study on the Usage of AI Tools among Media Academicians 88. Silent Compassion: A Study of Prosocial Behavior in Mr. Bean’s Comedy 89. Victims to Vigilantes: Femme Castratrice in Rekha (2023) 90. Harmonizing Pedagogy: The Efficacy of AI-Generated Musical Mnemonics for Poetry Retention Section 3: Design, Technology, and Social Innovation 91. Elderly Upper-Limb Strain during Traditional Floor-Level Utensil Washing 92. Aesthetics in Form and Function: Ergonomic Analysis of Juice Glassware 93. A Pedagogical Framework Based on Design Dissection to Drive Innovation in Technically Complex Product Design Education 94. The Impact of Gen AI on the Creative Process of Students in Applied Arts 95. Embedding Sustainability Early in Design Education: A Pedagogic Approach for Foundation-Year 96. Analysis of Consumers' Behavior in Using Eco-Friendly Handbags 97. Crafting the Future: Ergonomic and Sustainable Evolution of Wooden Toys 98. From Warli Walls to World Maps: Integrating Warli Art into School Pedagogy 99. Healing Through Heritage: Reclaiming Childhood, Culture, and Consciousness with Wooden Toys 100. Pressing Ideas: The Art of Printmaking for Modern Designers 101. Micro-Sustainability in Fashion: Small Actions, Big Impact 102. Role of Contextual Colour Palettes in Art Pedagogy to Improve Design Thinking 103. Identifying Learning Objectives of UX Design Internship: Industry Mentor’s Perspective 104. Balancing Tradition and Digital Innovation in Fashion Product Development Curricula Section 4: Innovations in Business, Technology and Management 105. Meeting Psychological Needs Across Generations and Genders: A Cohort-Based SEM Analysis of Employee Engagement 106. Going Green in Academia: A Data-Driven Study of GHRM Practices 107. Shaping the Future of Sustainable Education in Private Schools: Addressing Workplace Transformation and Empowering Future-Ready Educators 108. Behavioural Resilience and Stress Management in Technology Driven Private Banking: A Human Resource Perspective 109. A Study on SLR of Sustainability Business Practices on Responsible Production and Consumption 110. Balancing the Scales: Moonlighting Motivation and the Influence on Legal Professionals’ Job Satisfaction 111. An Organized Study of Foreign Direct Investment in India 112. Influencer Attributes on Behavioral Intention on Staycation – The Moderating Role of Influencer Reviews 113. Staging Masculinities and Stardom: A Semiotic Analysis of Gender Performance in Recent Modern Jewellery Advertisements 114. Entrepreneurial Intentions among NSDC Trainees: A Behavioural Perspective from Tamil Nadu’s Southern Districts 115. Work–Family Demands and Faculty Well-Being in Higher Education: The Mediating Role of Perceived Institutional Support 116. Financial Supply Chain under Digital Transformation Using Fuzzy Applications 117. Weaving Success: Memory Threads in Women Micro-Entrepreneurship for Sustainability 118. Challenges Faced by Entrepreneurs in Implementing Corporate Social Responsibility (CSR) Initiatives: A Study in Chennai District 119. Misleading Green Claims and Market Power: A Competition Law, Consumer Protection Interface for Advancing Sustainability in India 120. Ethics and Pedagogy in AI-Driven Language Education: A Systematic Review and Bibliometric Synthesis of Global Research Trends (2010–2025) 121. Thematic Analysis of Strategic Drivers of Employer Brand Attractiveness 122. Implementing Circular Economy Practices for Sustainable Resource Management in NABH-Accredited Hospitals 123. Assessment of Financial Brand Value Contribution to Firm Profitability of Japanese Automotive Companies: A Hirose Model Application 124. Theories and Variables of Social Media’s Impact on Psychological Well-Being: A Systematic Review 125. Challenges and Prospects of Women Homepreneurs in Puducherry 126. Central Bank Digital Currencies (CBDCs) and Sustainable Finance: Transforming Green Economy Funding in the Digital Era 127. Social Media Influences on Alternative Education: A Double TCM Perspective 128. Green HR and Leadership Strategies for Enhancing Workforce Engagement in MSMEs 129. Green HRM and Sustainable Leadership: Drivers of SDG 8 in Small and Medium-Scale Industries in Coimbatore 130. In-Depth Review on Precision in Green Agriculture in India 131. Immersive Branding: Decoding the Future of Consumer Interaction in the Metaverse 132. Analysing Trends in Decent Work: A Bibliometric and Topic Modelling Study 133. AI-Enabled Decision Intelligence for Sustainable E-Commerce and Online Business Transformation 134. Role of Inclusion in Mediating the Relationship Between Diversity and Organizational Performance 135. Karma, Dharma, Politics: A Qualitative Inquiry on Indian Spiritual Work Principles 136. The Influence of Social Media Use and Its Perceived Credibility on Investment Satisfaction Among Young Indian Investors 137. Friend or Foe? A Qualitative Study of Workplace Gossip in India’s IT Sector 138. Exploring the Social Dynamics of Hybrid Work: A Qualitative Investigation of Fairness and Organizational Sustainability 139. Exploring the Digital Divine: An ADO Framework-Based Systematic Review of Virtual Reality in Spiritual Tourism 140. An Integrated Framework Linking Green Entrepreneurial Orientation, Social Responsibility, and Green Technology Adoption to Business Sustainability: The Moderating Role of Government Policy Support 141. From Perception to Download: An HBM Approach to Women’s Intention to Adopt PCOS mHealth Apps 142. Sensory Marketing and Branding Strategies: Advancing Consumer Experience and Brand Positioning 143. A Bibliometric Analysis on De-Marketing in Apparel 144. Guerrilla Marketing and Consumer Behavior: An ADO-Based Systematic Review 145. Exploring Work-Life Balance Challenges and Strategies in Remote Working Environments Within the IT Sector 146. Enhancing Consumer Engagement: Exploring the Impact of Virtual Reality on the Online Shopping Experience 147. The Future of Work: Transforming HRM Strategies for a Digital, Hybrid, and Employee-Centric Workplace 148. Harnessing AI-Driven Digital Transformation for Sustainable HRM in Hybrid Work Ecosystems 149. Employee Attrition in IT Industries: A Study, Analysis, and Predictive Approach 150. Sustainable Tourism and Economic Growth in India: An Empirical Analysis from SDG 8 and TSA Framework 151. A Bibliometric Analysis of Social Media Influences on Destination Marketing for Religious Tourism 152. Bridging the Generational Divide: Digital Wellness, Organisational Support and the Future of Sustainable Job Performance 153. Gamification as a Branding Strategy: Renew Customer Loyalty in Indian Online Platforms 154. E-Commerce Growth for Ayurvedic Products: Consumer Trends in Urban Bangalore 155. An Investigation into the Effects of Online Transaction Barriers on Small-Scale Industries: The Case of Bangalore City 156. Demystifying Environmental Accounting: A Bibliometric and Content Analysis 157. Reimagining Gender Inclusivity and Green Economy: Theoretical Economic Insights 158. Integrating Sustainability into Business Strategy: A Case Study of EthniCo Weave’s Best Practices 159. Transforming India's Digital Payment Landscape: Technology-Driven Financial Inclusion as the Key Towards Achieving Atmanirbhar Bharat’s Vision 160. The Role of Corporate Social Responsibility in Achieving Sustainable Development 161. Impact of Visual Stimuli on Purchase Intention in Cafes 162. Revamping the Entrepreneurial Success Components Theory: A Comprehensive Model for Understanding Entrepreneurial Career Development