Qiao Li is Associate Professor in Film at Edinburgh Napier University, UK, specialising in Chinese-language cinema, national and cultural identity, global film industries and media convergence. He edited the UNESCO Cities of Film Network research book, curated film festivals and received international awards as a digital filmmaker.Yanqiu Guan is Associate Professor at Qingdao Film Academy, China. Her research and publications focus on film production and entertainment law, including landmark research on film industry promotion law.Mengyu Jin is Vice President of Qingdao Film Academy and Professor at Communication University of China, supervising doctoral students. He specialises in and has published extensively on journalism, new media, public communication and brand communication.