Innovation Orientation in Business Services

This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars - strategy, organisational culture, human resources, structure and process, marketing, and technology - it sets out a framework for achieving innovation through knowledge management. Offering practical suggestions for knowledge management, the book proposes a measurement tool of innovation orientation, highlighting the key challenges faced by companies providing business services and how a new, innovation-oriented paradigm can meet these challenges. Chapters provide a comprehensive analysis of service companies, illustrating a methodology by which these companies can gain a competitive advantage. Proposing theoretical insights for managing business services, this unique and state-of-the-art book will be of interest to international researchers of innovation and knowledge management, as it indicates potential paths for future research in these areas. Business managers and other practitioners will also benefit from this book’s practical guidance in the role of innovation orientation in managing a knowledge-based service company.