Innovation and Entrepreneurship
Häftad, Engelska, 2024
Av John R. Bessant, Joe Tidd, John R. (University of Brighton) Bessant, University of London) Tidd, Joe (The Management School, Imperial College of Science, Technology and Medicine
1 019 kr
Beställningsvara. Skickas inom 7-10 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contextsNow in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts.Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.
Produktinformation
- Utgivningsdatum2024-04-04
- Mått183 x 229 x 28 mm
- Vikt885 g
- FormatHäftad
- SpråkEngelska
- Antal sidor624
- Upplaga4
- FörlagJohn Wiley & Sons Inc
- ISBN9781394219704