Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.Offers new conceptual frameworks for analyzing and designing strategy process.Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.Signals the future direction of the field.

Produktinformation

  • Utgivningsdatum2004-12-14
  • Mått178 x 254 x 28 mm
  • Vikt671 g
  • FormatInbunden
  • SpråkEngelska
  • SerieStrategic Management Society
  • Antal sidor304
  • FörlagJohn Wiley and Sons Ltd
  • ISBN9781405129398

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