Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

• Contents: Introduction 1. Scientific Research Programmes and the Prediction of Corporate Behaviour 2. The Evolution of Cooperative Strategies: Three Automotive Industry Case Studies 3. George Richardson’s Career and the Literature of Economics 4. Shackle, Entrepreneurship and the Theory of the Firm 5. Managerialism and the Economics of the Firm 6. The Economic Rationale of Universities: A Reconsideration 7. Principal–Agent Problems and Structural Change in the Advertising Industry 8. Marketing as Information Economics 9. Latent Demand and the Browsing Shopper 10. Normal Cost versus Marginalist Models of Pricing: A Behavioural Perspective 11. Liquidity Preference, Marketability and Pricing 12. Information, Coordination and Macroeconomics Bibliography Index

Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

• Contents: Introduction 1. Scientific Research Programmes and the Prediction of Corporate Behaviour 2. The Evolution of Cooperative Strategies: Three Automotive Industry Case Studies 3. George Richardson’s Career and the Literature of Economics 4. Shackle, Entrepreneurship and the Theory of the Firm 5. Managerialism and the Economics of the Firm 6. The Economic Rationale of Universities: A Reconsideration 7. Principal–Agent Problems and Structural Change in the Advertising Industry 8. Marketing as Information Economics 9. Latent Demand and the Browsing Shopper 10. Normal Cost versus Marginalist Models of Pricing: A Behavioural Perspective 11. Liquidity Preference, Marketability and Pricing 12. Information, Coordination and Macroeconomics Bibliography Index

Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

• Contents: Introduction 1. Scientific Research Programmes and the Prediction of Corporate Behaviour 2. The Evolution of Cooperative Strategies: Three Automotive Industry Case Studies 3. George Richardson’s Career and the Literature of Economics 4. Shackle, Entrepreneurship and the Theory of the Firm 5. Managerialism and the Economics of the Firm 6. The Economic Rationale of Universities: A Reconsideration 7. Principal–Agent Problems and Structural Change in the Advertising Industry 8. Marketing as Information Economics 9. Latent Demand and the Browsing Shopper 10. Normal Cost versus Marginalist Models of Pricing: A Behavioural Perspective 11. Liquidity Preference, Marketability and Pricing 12. Information, Coordination and Macroeconomics Bibliography Index