The Information Behavior of Wikipedia Fan Editors: A Digital (Auto)Ethnography is a must read for all information behavior researchers and those who teach information behavior. Paul A. Thomas very successfully weaves the almost-mysterious experiences of Wikipedia fan editors with the theoretical insights reported in information behavior studies. This book opens the way for innovative combinations of research methods by skillfully combining autoethnography with more conventional research methods. I would certainly make students and educators aware of this book to encourage innovative thinking on information behavior research and how to relate experiences to the theories of information behavior.