Peter O’Conner is Professor of Strategic Management at Adelaide University, South Australia. His primary research, teaching, and consulting interests focus on the use of technology in online retailing and marketing. Previously, he founded the Chair in Digital Disruption, sponsored by BNP Paribas, at Essec Business School in Paris, France.Mattia Rainoldi is Professor and Director of Transnational Programmes at IMC Krems University of Applied Sciences. His research focuses on travel and tourism, with a particular emphasis on digital transformation, innovation, lifestyle mobilities, and digital research methods. His scholarly contributions range from edited volumes and conference proceedings to journal articles, including publications in leading academic journals such as Annals of Tourism Research and Journal of Travel Research. Mattia currently serves as Vice President on the Board of Directors of the International Federation for IT and Travel & Tourism (IFITT).Julia Neidhart is a tenure-track Assistant Professor at TU Wien, Austria. Her research focuses on user modeling and recommender systems for tourism and digital platforms. She has published in leading journals, including Nature Human Behaviour, and serves as Associate Editor of the Journal of Information Technology & Tourism. Prof. Neidhardt has served as research track co-chair of ENTER e-Tourism 2019 and 2020 and ACM UMAP 2023. She leads the Christian Doppler Laboratory for Recommender Systems at TU Wien and, since 2023, holds the UNESCO Co-Chair on Digital Humanism.