Information and Communication Technologies in Tourism 2016

Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

Häftad, Engelska, 2016

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The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism.

Produktinformation

Utgivningsdatum2016-01-23
Mått155 x 235 x 44 mm
Vikt1 200 g
FormatHäftad
SpråkEngelska
Antal sidor792
Upplaga16001
FörlagSpringer International Publishing AG
ISBN9783319282305

Tillhör följande kategorier

Tillämpad datateknik inom Data och IT
Hårdvara inom Data och IT
Marknadsföring på nätet inom Ekonomi och Ledarskap
E-handel inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT
Affärsförhandlingar inom Ekonomi och Ledarskap

Alessandro Inversini is senior lecturer atBournemouth University Faculty of Management (United Kingdom). His researchinterests are where communication, tourism and new media overlap, ranging fromdesign to evaluation of tourism websites, from online communication to brandingand reputation, from eCommerce to eLearning.RolandSchegg is a professor at the Institute of Tourism at the University of AppliedSciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BSfrom the Swiss Federal Institute for Technology (ETH) in Zurich and hisPhD from the University of Geneva. His research interests are in the field ofeTourism (online distribution, eService metrics, technology adoption, web 2.0and mobile technologies in tourism).