A theoretically sophisticated, highly energetic, cognitopoetic passage through the media ecologies of computational racial capitalism, with serious attention to the B-side of popular culture as here revealed by original and compelling concatenations of key concepts from Marxist, Critical Race and Media Theory. Brown and Fleming mobilize a Hunter S. Thompson meets Sylvia Wynter analytic prose to parse the mycological, cephalopodic, algorithmic formations of meaning and violence — this latter, a Lovecraftian synthesis that, as they demonstrate, has become increasingly unavoidable in a digitized, racialized and colonized world immersed in self-made yet nonetheless cosmic crisis.