Industry Genius

Andersen, Stephen; Zaelke, Durwood

• Preface: The genius for the next generationRichard H. TrulyForeword: Just when Earth needed geniusJacqueline Aloisi de LarderelIntroductionStephen O. Andersen and Durwood Zaelke1. Alcoa Aluminum: Putting energy in the bank2. Aviation Partners: The future is on the wing3. DaimlerChrysler: The champagne of natural refrigerants4. Energy Star: Money isn't all you're saving5. Japan's F-Center for developing greenhouse gas alternatives: Sustainable living through better chemistry6. Honda: Dream and it will happen7. Seiko Epson: Some day all products will be made the Epson way8. ST Microelectronics: Turn on, plug off9. Trane: It's about making green10. Visteon: Superintegration(TM) proves "simple is better"THE GENIUS COMPANIESAlcoa: "Putting Energy in the Bank"Shifting a century-old engineering paradigm from process optimization toward sustainable production with big financial and climate benefits.Aviation Partners: "The Future is On the Wing"A "dream team" of retired engineers challenged the conventional wisdom of aerodynamics with Blended Winglets that increase the fuel efficiency an astonishing 7%-now a joint venture with Boeing will retrofit the global aircraft fleet.DaimlerChrysler: "The Champagne of Natural Refrigerants"Engineer advocates of air conditioning with natural carbon dioxide refrigerant energized the motor vehicle industry to protect the climate with higher fuel efficiency and lower greenhouse gas emissions.Energy Star®: "Money Isn't All You're Saving"State-of-the-art marketing in this government branding program promotes energy-saving appliances with empowered customers, rewarded companies, and the clout of government procurement. Japan's F-Center for Greenhouse Gas Alternatives: "Sustainable Living through Better Chemistry" Designing "sustainable chemicals" safe for the ozone layer, climate, and ecosystem in a collaboration of chemical industries and the Japan Ministry of Economy, Trade and Industry.  Honda: "Dream and It Will Happen" Engineers merge cutting-edge combustion, electric, hybrid, fuel cell, advanced materials, aerodynamic, and regenerative technology for Earth-friendly products that deliver the triple bottom line.  Seiko Epson: "Someday All Products Will Be Made the Epson Way" Striving for sustainable manufacturing and a world where the kinetic energy of keystrokes and motion powers portable computers, cell phones, and personal entertainment systems.  ST Microelectronics: "Turn On, Plug Out" Using the power of semiconductors to eliminate energy waste in battery chargers and other consumer products-dramatically cutting electricity consumption.  Trane: "It's about Making Green" A breakthrough in energy efficiency for building and process air conditioning chillers raises the bar on environmental performance and cost savings.  Visteon: "Superintegration™ Proves Simple Is Better" A fresh design integrates flexible electronic circuits to reduce materials, space, and weight and at the same time improve the reliability and energy efficiency of automobiles.

There is a lot about the people behind the projects, and their determination to succeed. The book is very well produced. The presentation makes use of many excellent illustrations ... There is a great deal of useful background information, and the book is well annotated with footnotes. However it is read, this book gives fascinating insights into the product development process, and clearly displays that "genius" is at least 90% hard work and determination. International Journal of Refrigeration 27 (2004)