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This book takes the reader on a new tour of the world of firms. Then we move outside the firm, to observe the firm's outer features. We pay particular attention to its size, its complexity, its fragility, and its similarity to other firms.
Li Way Lee is Professor in the Department of Economics at Wayne State University, USA. He is also a member of the Society for the Advancement of Behavioral Economics (SABE).
1. Introduction.- 2. Two Minds.- 3. The Owner's Mind.- 4. The Manager's Mind.- 5. Too Big.- 6. Too Complex.- 7. Too Fragile.- 8. Too Similar.- 9. Waves.- 10. Bubbles.- 11. Chaos.- 12. Raiders.- 13. Trustbusters.- 14. Creative Destructors.
