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Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
- Format: Pocket/Paperback
- ISBN: 9781349301324
- Språk: Engelska
- Antal sidor: 250
- Utgivningsdatum: 2009-11-19
- Förlag: Palgrave Macmillan