'Moritz Föllmer's focus in this book is about much more than the notion of individuality as a modern phenomenon … providing fresh angles into established historiographical debates … drawing on a vast array of sources, from press clippings to insurance claims and modern design plans, he demonstrates expressions of and claims to individuality as strategies in the negotiation of consent and coercion, power and privacy and everyday life … Föllmer's analysis shines particularly bright …' Jennifer V. Evans, European History Quarterly