Del 0 - Communication, Globalization, and Cultural Identity

Indigenous Language for Social Change Communication in the Global South

Inbunden, Engelska, 2023

AvAbiodun Salawu,Tshepang Bright Molale,Enrique Uribe-Jongbloed,Mohammad Sahid Ullah,Tshepang Bright Molale

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Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change. Scholars of communication, sociology, and development studies will find this book of particular interest.

Produktinformation

Utgivningsdatum2023-05-31
Mått158 x 237 x 22 mm
Vikt540 g
FormatInbunden
SpråkEngelska
SerieCommunication, Globalization, and Cultural Identity
Antal sidor298
FörlagBloomsbury Publishing Plc
ISBN9781666912043

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Abiodun Salawu is professor of journalism, communication, and media studies and director of Indigenous Language Media in Africa (ILMA) at North-West University.Tshepang Bright Molale is senior lecturer in the School of Social Sciences at the University of Mpumalanga.Enrique Uribe-Jongbloed is professor and researcher at the School of Social Communication and Journalism, Universidad Externado de Colombia.Mohammad Sahid Ullah is professor of communication and journalism at the University of Chittagong.

ContentsIntroduction: Social Change Communication in Indigenous LanguagesAbiodun Salawu, Tshepang Bright Molale, and Enrique Uribe-JongbloedPart 1. Indigenous Mass Media and Health CommunicationChapter 1. Xhosa/English (Xhoslish) Code-Switching in Radio Health Programming towards Communication for Development and Social Change: Analysis of Selected Radio Station in South AfricaMoses Ofome Asak, Tshepang Bright Molale, and Abiodun SalawuChapter 2. Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern NigeriaAondover Eric Msughter, Mohammad Garba Kuchi, and Abubakar Aliyu AbbaChapter 3. Indigenous Language Status and the Threat to Transmission and Acquisition of Traditional Medical Knowledge (TMK)Janet O. AdekannbiChapter 4. Indigenous Languages, Digital Media, and COVID-19 Pandemic in the Global South: A South African DiscourseFulufhelo Oscar Makananise, Edgar Julius Malatji, and Shumani Eric MadimaPart 2. Resistance, Resilien