Ashok Kumar is a media communications professional with 40 years of industry and academic experience. He has served as faculty at the FTII, Pune; Professor and Head of Media at MICA, Ahmedaba; and Professor and Head of Screenwriting and Advertising Creativity at Ramoji Film City, Hyderabad. Currently, he focuses on creative writing and has three novels to his credit. His short stories appear regularly in literary magazines and his poetry is available on www.rekhta.org.Mira K Desai is a Professor in Communication Technology and Head of the University Department of Extension & Communication, S.N.D.T. Women’s University, Mumbai. Prior to entering academia, she worked across multiple media environments. She has authored eight books, along with multiple journal papers, book chapters, and self-learning materials. As a social researcher with over three decades of experience, her interests lie in research and practices on gender, development, technology and culture.

• List of figures. List of tables. Preface. PREAMBLE: An Overview of Indian Media 1. The Socio-political Spheres and Media 2. Media and The Cultural Sphere 3. Media and the Religious Sphere 4. Health and Wellness and Media 5. Media and The Economy 6. Media Commodity 7. Pandemic & Indian Media 8. Indian Media & AI 9. Media and Law 10. Media and Ethics 11. Indian Media: The Elephant Index.