Indian Media Giants

Unveiling the Business Dynamics of Print Legacies

Inbunden, Engelska, 2022

Av Surbhi Dahiya, Indian Institute of Mass Communication) Dahiya, Surbhi (Professor, Professor

2 309 kr

Beställningsvara. Skickas inom 7-10 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.

Produktinformation

  • Utgivningsdatum2022-09-21
  • Mått145 x 223 x 45 mm
  • Vikt1 520 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor800
  • FörlagOUP India
  • ISBN9780190132620