Indian Media Giants
Unveiling the Business Dynamics of Print Legacies
Inbunden, Engelska, 2022
Av Surbhi Dahiya, Indian Institute of Mass Communication) Dahiya, Surbhi (Professor, Professor
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Fri frakt för medlemmar vid köp för minst 249 kr.Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
Produktinformation
- Utgivningsdatum2022-09-21
- Mått145 x 223 x 45 mm
- Vikt1 520 g
- FormatInbunden
- SpråkEngelska
- Antal sidor800
- FörlagOUP India
- ISBN9780190132620